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Growth X5: systematic business scaling in 6 months
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The GortsUp Academy «Growth X5» course in Yerevan is designed for those who want to gain a new profession. Duration: 6 months. Classes are held in Yerevan at 4 Tigran Mets and on an online platform (hybrid format). Price: from 82 500 ֏ per month with a 12-month installment plan. The academy has a job placement support program, and 79% of students find a job while studying. The academy has been on the market since 2022, with 2500+ graduates.
Partner
Partner
Partner
Partner
You have started your business. What next?
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How do you create a product in demand?You will analyze your product, understand what brings in money and what holds you back, shape a strong offer and learn to set prices correctly. - How do you build a growth strategy?You will see the whole business, understand what works and what slows it down, find growth points and draw up a clear development plan for the next six months.
- How do you set up marketing and sales?You will understand how to attract customers, build a simple and clear sales funnel, strengthen conversions and automate routine processes.
- How do you manage a team?You will learn to build an effective organizational structure, assign areas of responsibility, implement KPIs and manage a team without micromanagement.
- How do you increase profit?You will understand where your business loses money, how to raise margins and what to change to earn more with the same volumes.
- How do you scale a business without chaos?You will study scaling models, understand which growth directions suit you in particular, and learn to manage risks, finances and the team during active expansion.
This course is for owners of small and medium-sized businesses who want to reach the next level.
You will analyze your business across key areas, from product and sales to marketing, finance and team, and get tools to develop each of them. A closed community of entrepreneurs will provide support, motivation and useful connections.
As a result, you will have a complete picture of your business and a clear idea of which direction to move in next.
As a result, you will have a complete picture of your business and a clear idea of which direction to move in next.
Results in 6 months
- A strong productClear products in demand that genuinely solve customers' problems
- Predictable salesA transparent funnel, clear metrics and a team working in sync at every stage
- Real money instead of likesMarketing that works, bringing customers and profit, not just views
- Freedom from operational workThanks to a strong team and well-organized business processes
- Financial transparencyAn understanding of where the business makes money, where it loses it, and which decisions deliver results
- A growth plan for a year aheadA clear development path with understandable steps and priorities
How will you study?
Join a closed community of entrepreneurs and gain access to a strong business environment.
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Find new partners and customers from different industries
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Exchange experience and test ideas
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Find reliable contractors and ready-made solutions: save time and effort
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Get feedback from experienced entrepreneurs
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Get inspired and motivated
Course program
Block 1. Business diagnostics and growth strategy
- Business model analysis (BMC, SWOT)
- Financial performance (P&L, ROMI, profitability)
- Customer flows and the sales funnel
- Identifying obstacles
- Production, financial and organizational drivers
- «Effort → result» matrix
- Analyzing process returns
- Prioritizing hypotheses
- Setting strategic goals
- Formulating goals with the OKR system
- A system of core metrics
- Monitoring tools (dashboards)
- Formulating scaling hypotheses
- Defining strategic directions
- A transition plan: from point A to point B
- Presenting the strategy map
Block 2. Product and business economics
- ABC analysis and margin map
- Identifying leading and weak SKUs
- Spotting an unprofitable product
- Decisions: strengthen, replace or drop
- Unique offer and Value Proposition
- Product design (upsell, cross-sell)
- Raising the average check
- Working with price perception
- Calculating cost price and profit
- Financial planning (P&L, Cash Flow)
- ROMI and marketing profitability
- Modeling profit growth
- Pricing strategies
- Dynamic price management
- Pricing psychology
- Practice: redesigning the product
Block 3. Sales system and revenue scaling
- Customer journey map (CJM)
- A funnel from lead to payment
- Gaps and customer drop-off points
- Conversion growth scenarios
- CRM system and automation
- Communication scenarios and scripts
- Lead management system
- KPI tracking algorithm
- Roles in the sales department
- KPIs and bonus schemes
- Internal training on scripts
- Developing managers
- Weekly funnels and reports
- Conversion panels and dashboards
- Plan vs. actual analysis
- Management decisions based on analyzed data
Block 4. Marketing and demand generation
- Defining the customer's ICP and JTBD
- Competitive environment and differentiation
- Mission, slogan, tone of voice
- Shaping the brand's core value
- Acquisition channels: content, targeting, partnerships
- Lead magnets and warm-up mechanisms
- Email / Telegram / Meta funnels
- Content strategy practice
- ROMI, CAC, LTV, CPA
- Methods for assessing channel effectiveness
- Tracking and attribution
- Optimizing the advertising budget
- PR and lead generation through an expert
- Joint programs and partner ecosystems
- Reputation marketing
- A 90-day brand activation system
Block 5. Team and management system
- Diagnosing the current structure
- A matrix of functions and areas of responsibility
- Creating a RACI / KPI system
- Introducing reporting
- Management principles through metrics
- Control without micromanagement
- Running meetings and status meetings
- Handing over responsibility effectively
- Creating a value system
- Motivation through meaning, not money
- Transparent communication and trust
- A feedback system
- Choosing leaders and successors
- Mentoring and growing middle managers
- A map of a leader's skills
- A management team development program
Block 6. Scaling and capitalization
- Horizontal and vertical development
- Franchising, branches, online expansion
- Testing new markets
- Cases of successful scaling
- How to prepare a business for investment
- Partnership growth formats
- A win-win strategy with an investor
- An investment pitch
- Metrics and control points during scaling
- Financial modeling of growth
- Managing cash flow and reserves
- Risk assessment and stress testing
- How to increase the company's value
- IPO, M&A, strategic buy-out
- The owner's role after scaling
- A personal strategy and «Plan X»
Packages
MINI
- 24 modules, 48 lessons
- 48 additional materials for implementation
- 3 months of access to the materials
- A closed chat for entrepreneurs
- Priority access to the graduate network
- Graduation certificate
per month 82 500 AMD
137 500
BASE
- 24 modules, 48 lessons
- 96 additional materials for implementation
- 6 months of access to the materials
- A closed chat for entrepreneurs
- Priority access to the graduate network
- Business English course (1 month)
- Mini-course on recruiting and selecting a team
- Graduation certificate
Additional lectures
- Launching an ad account in Ads Manager
- Setting up a company page on Facebook
- Setting up AmoCRM
- Summary of the 2026 tax changes
- Creating sales scripts
per month 99 000 AMD
165 000
PRO MAX
- 24 modules, 48 lessons
- 96 additional materials for implementation
- 1 year of access to the materials
- A closed chat for entrepreneurs
- Priority access to the graduate network
- Business English course (3 months)
- Mini-course on recruiting and selecting a team
- An individual session with an expert in your chosen field
- Graduation certificate
Additional lectures
- Launching an ad account in Ads Manager
- Setting up a company page on Facebook
- Setting up AmoCRM
- Summary of the 2026 tax changes
- Creating sales scripts
- Setting up a LinkedIn company page
- Creating a content plan
- Handling difficult negotiations
- Artificial intelligence in business in 2026
per month 128 700 AMD
214 500
Monthly payment with a 12-month installment plan
Frequently asked questions
The Growth X5 course costs, with a 12-month installment plan: MINI package 82 500 ֏ per month, BASE package 99 000 ֏ per month, PRO MAX package 128 700 ֏ per month. Monthly installment payment is available.
The course lasts 6 months.
The format is hybrid: classes are held in Yerevan at 4 Tigran Mets Avenue, and on an online learning platform.
Yes, the academy has a job placement support program.
GortsUp Academy is located in Yerevan, at 4 Tigran Mets Avenue. Phone: +374 93 12-96-06, email: info@gortsup.am.
Contacts
GortsUp Academy