SEO Specialist

What the work involves

An SEO specialist works on a website's visibility in search engines such as Google. They collect keyword queries, analyze the site's technical condition, optimize pages and texts, shape the site structure and work with external links. They track results, such as rankings, traffic and leads, in analytics tools and adjust the plan accordingly.

SEO is long-term work. It begins with an audit that reveals problems such as slow pages, duplicate texts and broken links. Then a list of priorities is drawn up and changes are made in stages. An SEO specialist works closely with developers, designers and writers, because the final result depends on the whole team.

Skills you need

• Understanding how search engines work.
• Keyword research and building a semantic core.
• Technical basics: HTML, site speed, indexing.
• Analytics tools: Google Analytics, Search Console.
• Ability to judge text quality and write briefs for copywriters.
• Patience: results are often not visible right away.

How to start and learn

Start by understanding how search engines find and rank pages. Then study query selection, on-page optimization and technical audits. The best practice is your own site: a blog or a small project where you can experiment and measure the effect. In your portfolio, show audits and the changes made. SEO rules change, so it is important to follow updates.

Where they work

In Armenia, SEO specialists are sought by digital agencies, online stores, news and service websites, startups and IT companies. Freelance work for local and foreign clients is also possible.