Learn the «Graphic Designer» profession
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The GortsUp Academy «Graphic Designer» course in Yerevan is designed for those who want to gain a new profession. Duration: 6 months. Classes are held in Yerevan at 4 Tigran Mets and on an online platform (hybrid format). Price: from 41 200 ֏ per month with a 12-month installment plan. From the 3rd month of study, the job placement support program applies, and 79% of students find a job while studying. The academy has been on the market since 2022, with 2500+ graduates.
Programming with neural networks
We learn AI tools and how to apply them in data analysis
Job placement support program
From the 3rd month of study
Small groups with active involvement of everyone
Up to 15-17 students per group
Hands-on learning comes first
More than 50% of the course is practical work
Partner
Partner
Partner
Partner
No. 1 in Armenia with a job placement program
Aravoty Shantum / GortsUp Academy
Shant TV
Aravoty Shantum / GortsUp Academy
Shant TV
Recruit Days 2024
Armenia Today
Recruit Days 2024
Hayk media
- 2500+Graduates
- Since 2022On the market
- 9,2Client trust index
- 79%of graduates get jobs
Our students about us
The lesson was very interesting, everything was accessible, and the explanations were interesting and clear.
It was a very productive lesson.
Interesting and engaging.
I'm satisfied.
Very engaging and interesting.
It was a very productive lesson.
Interesting and engaging.
I'm satisfied.
Very engaging and interesting.
Very good, the lecturer explained everything clearly.
The lesson was ideal, very good, we discussed everything as a group and all of us were involved.
I was involved, we asked the lecturer questions, it was an interactive lesson
We talked about professional topics, the lesson was interesting. The lecturer explained in an accessible way
The lesson was ideal, very good, we discussed everything as a group and all of us were involved.
I was involved, we asked the lecturer questions, it was an interactive lesson
We talked about professional topics, the lesson was interesting. The lecturer explained in an accessible way
A very good, positive, knowledgeable and smart person, the lecturer. I'm very happy with your academy. I have a very good opinion of you, and the lecturer was very professional.
Very interesting, I was very well engaged.
A quite pleasant lesson, I'm satisfied.
The lesson was very interesting, the lecturer is a good specialist, I was engaged in the lesson.
Very interesting, I was very well engaged.
A quite pleasant lesson, I'm satisfied.
The lesson was very interesting, the lecturer is a good specialist, I was engaged in the lesson.
The lesson was interesting, I was engaged, and the lecturer was equally attentive to everyone.
The information about the profession was interesting.
The lecturer explains everything very well.
Very good, I have positive emotions from the lesson.
The lesson went by in an interesting way, the lecturer is a pleasant person.
The information about the profession was interesting.
The lecturer explains everything very well.
Very good, I have positive emotions from the lesson.
The lesson went by in an interesting way, the lecturer is a pleasant person.
What does a graphic designer do?
Graphic designers create visual content to communicate messages. They develop:
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Logos and visual identity - Advertising materials
- Packaging
- Printed materials
Unlike other designers (for example, modelers or interior designers), graphic designers focus on visual communication through digital and print media.
Possible jobs for beginners
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Junior Graphic DesignerWorking on simple projects under the guidance of experienced designers in studios or agencies.
Skills: creating basic layouts, image processing, preparing files for production. -
Production DesignerTechnical preparation of design files for print or digital use.
Skills: adapting designs to different formats, quality checks, prepress preparation. -
Social Media DesignerCreating visual content for various social platforms.
Skills: creating posts, stories, banners and animations to boost engagement. -
Marketing Assistant (design focus)Supporting the marketing team in preparing visual materials.
Skills: presentations, infographics, advertising materials.
When it is time to change your profession
If you ask yourself these questions, it is time to try something new
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You earn as much as you want, not as much as happens to come. -
You see your acquaintances changing jobs and their standard of living, while nothing changes for you. -
A year from now it will be harder for you to reach senior positions than it is today. -
You keep putting off a change of profession because you are afraid of making a mistake again. -
Will your skills become outdated faster than you update them? -
Do you have a clear goal for the next 1-3 years and a real plan to achieve it?
Job placement support
Requirements for students
- You attend 85%+ of modules
- You pass all tests
- You pass the exam (with a positive result)
- You complete the resume template
We guarantee
- We review your resume and feedback at least once
- We review your staff.am, LinkedIn, hh.ru profiles
- Access to a private Telegram group with job postings
The best companies trust us:
where our graduates work too
Your path to a dream career
3 months after the start of study
You understand the profession from the inside.
You have your first practical skills, reinforced during practice.
You know what real problems are solved in this position.
You work confidently with the main tools and processes.
You are building confidence that you can work in this role.
You are starting to build your professional network.
You have your first practical skills, reinforced during practice.
You know what real problems are solved in this position.
You work confidently with the main tools and processes.
You are building confidence that you can work in this role.
You are starting to build your professional network.
6 months after the start of study
You confidently solve typical tasks at a junior specialist level.
You have several complete projects (cases) in your new profession.
You understand how to create value for the business in your role.
You have connections in companies and an established professional network.
You enter the job market as a ready specialist, not as a beginner.
You understand what problems you can be paid for.
You can present your value to a company in the language of business.
You have a growth plan for your first year in the new role.
You have several complete projects (cases) in your new profession.
You understand how to create value for the business in your role.
You have connections in companies and an established professional network.
You enter the job market as a ready specialist, not as a beginner.
You understand what problems you can be paid for.
You can present your value to a company in the language of business.
You have a growth plan for your first year in the new role.
One year after study
You fulfill dreams that you previously lacked the money or confidence for.
You live at a pace and standard of living that used to be your goal.
You earn more than before changing your profession.
You feel that you are valued.
You are not afraid to change companies if the conditions no longer meet your expectations.
You take part in solving the team's problems, not just carrying out tasks.
You understand how to grow in your role or move to the next level.
You feel like a full-fledged specialist in the job market.
You have real achievements that you can present to your next employer.
You live at a pace and standard of living that used to be your goal.
You earn more than before changing your profession.
You feel that you are valued.
You are not afraid to change companies if the conditions no longer meet your expectations.
You take part in solving the team's problems, not just carrying out tasks.
You understand how to grow in your role or move to the next level.
You feel like a full-fledged specialist in the job market.
You have real achievements that you can present to your next employer.
3 years after study
You achieve big goals not by luck, but through a systematic approach.
You work at the level of a confident middle or senior specialist.
You earn several times more than at the starting stage.
You choose projects and companies, rather than just looking for a job.
You understand how to create a product and earn income from your experience.
You sell not hours of work, but your value and results.
People turn to you for professional expertise, not just execution.
You understand how to grow your income and influence.
You become a noticeable specialist in your field.
You have a stable career path for the coming years.
You work at the level of a confident middle or senior specialist.
You earn several times more than at the starting stage.
You choose projects and companies, rather than just looking for a job.
You understand how to create a product and earn income from your experience.
You sell not hours of work, but your value and results.
People turn to you for professional expertise, not just execution.
You understand how to grow your income and influence.
You become a noticeable specialist in your field.
You have a stable career path for the coming years.
How to build a dream career
You get to choose among offers, rather than accept the first one that comes along.
Career center tools
- Résumé preparationTaking into account current job market requirements and HR specialists' expectations
- Career webinarsTo discuss the main interview questions and cases.
- 360° SupportConstant contact with a career center specialist on any job placement question
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Profile auditLinkedIn, HH.ru, Staff.am. We will present your experience in the best possible way. - Q&AWe have collected typical HR questions and prepared answers, ensuring you are fully prepared.
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Course: Interview from 0 to a job offerA special module that prepares you for the interview. -
Job chatGet job openings directly in Telegram, being the first to see them from 3 different sources. -
Guides and checklistsFor preparing for interviews on your own, so you feel confident and without fear. -
Communication with employersGet job openings directly in Telegram from the 3 very first sources. -
Motivation and supportWe are always by your side. We help analyze interviews and strengthen weak points.
What will the career center give you?
You choose, you are not the one being chosen
What will you learn?
- Graphic design basicsLearn to work with color, composition and typography
- SoftwareProfessional knowledge of Adobe Illustrator, Photoshop and Figma
- BrandingYou will be able to create logos and corporate styles
- Digital designLearn how to design presentations and social media content
- Print designLearn how to prepare booklets, business cards and posters, and set up layouts for print
- RetouchingLearn to edit photos like a professional
- PortfolioLearn how to present your work and build your portfolio
Speaker
- Sona SargsyanLecturer at ASUE
Graphic Designer at Wirestock
Course program
Section 1. Introduction to the profession and visual thinking
LinkedIn lesson: career and professional development
Goal: Teach students to see, think and analyze like a designer, understanding structure, compositional logic, color and visual rhythm
Main topic: «How to think through a designer's eyes»
Result: A designer's mindset forms, along with an understanding of the basics of visual logic, composition and color
Goal: Teach students to see, think and analyze like a designer, understanding structure, compositional logic, color and visual rhythm
Main topic: «How to think through a designer's eyes»
Result: A designer's mindset forms, along with an understanding of the basics of visual logic, composition and color
- What a graphic designer does: areas of application
- The difference between graphic, web and motion design
- Career paths: freelance, agency, in-house
- The profession's core tools
- Gestalt laws and visual balance
- Contrast, rhythm, proportion and symmetry
- How the viewer's attention works
- Common beginner designer mistakes
- Formats, grids, guides
- Compositional center and visual hierarchy
- Working with space and balancing elements
- Analyzing branding and advertising examples
- Color schemes and color psychology
- Font basics and text readability
- Choosing color and shape combinations
- Practice: posters using the laws of composition
Section 2. The designer's tools and technical foundation
Goal: Master the core software and lay the groundwork for commercial work with layouts
Main topic: «The technical foundation of the graphic designer's profession»
Result: The student confidently handles the core tools, can assemble a finished project and prepare it for a client or for print
Main topic: «The technical foundation of the graphic designer's profession»
Result: The student confidently handles the core tools, can assemble a finished project and prepare it for a client or for print
- Interface, canvas, resolution, color modes (RGB, CMYK)
- Working with layers, masks and smart objects
- Photo correction, retouching, filters, light and shadow effects
- Practice: creating banners or posters for social media
- Vector basics: Bézier curves, outlines, strokes and fills
- Creating logos, icons and patterns
- Working with color, typography and composition
- Practice: developing a logo and a mini guide to a corporate style
- Interface, frames, components, auto layout
- Creating web and mobile designs
- Collaboration and comments
- Practice: designing a landing page or presentation
- Photoshop → Illustrator → Figma workflow
- Preparing layouts for print and web (export, DPI, formats)
- Organizing files: names, versions, project structure
- Practice: a mini project using all the editors
Section 3. Composition, typography and color in commercial design
Goal: Learn to build visual systems that solve business problems and strengthen brand perception.
Main topic: «Design that works»
Result: Solid skills in visual composition, typography and color are formed in the context of commercial tasks.
Main topic: «Design that works»
Result: Solid skills in visual composition, typography and color are formed in the context of commercial tasks.
- Focal point and gaze path
- Rhythm and dynamics
- Space and balance
- Using grids
- Text hierarchy
- Choosing fonts for the task
- Combining Cyrillic and Latin
- Typography mistakes
- Brand color palettes
- Contrast and accents
- Psychology of perception
- Creating harmonious color schemes
- Advertising banner / poster layout
- Revisions according to the technical brief
- Defending your design in front of the client
- The criteria of «selling» design
Section 4. Brand design and identity
Goal: Master a brand's visual language, from the idea to the identification system.
Main topic: «How to turn an idea into a visual identity»
Result: A ready visual identity system and a polished brand project for your portfolio.
Main topic: «How to turn an idea into a visual identity»
Result: A ready visual identity system and a polished brand project for your portfolio.
- What a brand and visual language are
- Principles of building an identity
- Logo, typeface, graphics, color
- Case analysis
- Research and brief
- Sketching and drafts
- Working in Illustrator
- Scalability testing
- Developing a brand guide
- Carriers: business cards, templates, packaging
- Choosing print and color
- Adaptability of the visual system
- How to present the concept
- Preparing mockups
- Presenting a case in Figma / Behance
- Structuring a case for your portfolio
Section 5. Commercial design and working with clients
Goal: Understand how design affects business and learn to work with briefs, deadlines and revisions.
Main topic: «From a picture to solving the client's problem»
Result: An understanding of the client's logic, readiness for commercial projects and confidence in communicating with clients.
Main topic: «From a picture to solving the client's problem»
Result: An understanding of the client's logic, readiness for commercial projects and confidence in communicating with clients.
- Analyzing the client's problem
- Design for advertising and content
- CTA, structure and composition
- User behavior
- How to gather information
- Questions to clarify the task
- Revisions and approvals
- The negative consequences of working without a brief
- What makes design «sell»?
- The impact of visuals on conversion
- Effectiveness metrics
- Visual analysis
- A real order (from a partner / client)
- Working from a technical brief
- Iterations and defense
- Final feedback from an expert
Section 6. Portfolio, specialization and entering the market
Goal: Help students package their projects, choose a niche and start getting real orders.
Main topic: «How to become an in-demand designer»
Main topic: «How to become an in-demand designer»
- Choosing a direction (identity, social media, packaging)
- Target audience and client types
- Personal style and visual language
- The designer's personal brand
- Choosing cases and structuring descriptions
- Formats: Behance, Notion, PDF
- Presentation and visual storytelling
- Mistakes in presentation
- Platforms: Telegram, Behance
- Finding your first clients
- Pricing and contracts
- Etiquette and communication
- Final case (corporate style and brandbook)
- Public defense
- Expert review
- A development plan up to middle level
Packages
MINI
- 24 modules
- 24 interim tests
- 24 additional learning materials
- Individual feedback during the course
- Constant support from the support and service team throughout your studies
- Course completion certificate
- 1 year of access to the digital professional community
- 3 universal career webinars on passing job interviews successfully
41 200 AMD per month
68 716
BASE
- 24 modules
- 24 interim tests
- 24 additional learning materials
- Individual feedback during the course
- Constant support from the support and service team throughout your studies
- Course completion certificate
- 1 year of access to the digital professional community
- 3 universal career webinars on passing job interviews successfully
- 1 year of access to a closed Telegram group with vacancies
- 1 year of access to the learning platform
- CV preparation in Armenian
- Professional photo for your CV
- LinkedIn profile audit and 2 months of feedback
51 500 AMD per month
85 938
PRO MAX
- 24 modules
- 24 interim tests
- 24 additional learning materials
- Individual feedback during the course
- Constant support from the support and service team throughout your studies
- Course completion certificate
- 1 year of access to the digital professional community
- 3 universal career webinars on passing job interviews successfully
- 1 year of access to a closed Telegram group with vacancies
- 1 year of access to the learning platform
- CV preparation in Armenian
- Professional photo for your CV
- LinkedIn profile audit and 2 months of feedback
- 1 individual interview simulation
- staff.am profile audit and 2 months of feedback
67 000 AMD per month
111 771
Monthly payment with a 12-month installment plan
Frequently asked questions
The graphic designer course costs, with a 12-month installment plan: MINI package 41 200 ֏ per month, BASE package 51 500 ֏ per month, PRO MAX package 67 000 ֏ per month. Monthly installment payment is available.
The course lasts 6 months.
The format is hybrid: classes are held in Yerevan at 4 Tigran Mets Avenue, and on an online learning platform.
Yes, the academy has a job placement support program. Conditions: 85%+ attendance of modules, passing all tests, a positive exam result and filling in the résumé template. The academy reviews your résumé and your LinkedIn, staff.am and hh.ru profiles, and gives you access to a closed Telegram group with job openings.
Yes, the academy holds free career consultations and helps you choose the right path. Leave a request on the website or call +374 93 12-96-06.
GortsUp Academy is located in Yerevan, at 4 Tigran Mets Avenue. Phone: +374 93 12-96-06, email: info@gortsup.am.
Where to start? We will help
- If you don't yet know what your strengths are:
- If you want a change but can't decide which field to start with:
- Or if you simply want to discover what professions exist outside IT where you can earn a decent living:
our specialist will hold a free career consultation and help you choose the right path.
Contacts
GortsUp Academy