Learn the «Marketing Specialist» profession
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GortsUp Academy’s “Internet Marketing + AI” course in Yerevan is designed for beginners. Duration: 6 months. Classes are held in Yerevan at 4 Tigran Mets and on an online platform (hybrid format). Price: from 49 200 ֏ per month with a 12-month installment plan. From the 3rd month of study, the job placement support program is available, and 79% of students get a job while still studying. The academy has been on the market since 2022, with 2500+ graduates.
Programming with neural networks
We learn AI tools and how to apply them in data analysis
Job placement support program
From the 3rd month of study
Small groups with active involvement of everyone
Up to 15 students per group
Hands-on learning comes first
More than 50% of the course is practical work
Partner
Partner
Partner
Partner
No. 1 in Armenia with a job placement program
Aravoty Shantum / GortsUp Academy
Shant TV
Aravoty Shantum / GortsUp Academy
Shant TV
Recruit Days 2024
Armenia Today
Recruit Days 2024
Hayk media
- 2500+Graduates
- Since 2022On the market
- 9,2Client trust index
- 79%of graduates get jobs
Our students about us
The lesson was very interesting, everything was accessible, and the explanations were interesting and clear.
It was a very productive lesson.
Interesting and engaging.
I'm satisfied.
Very engaging and interesting.
It was a very productive lesson.
Interesting and engaging.
I'm satisfied.
Very engaging and interesting.
Very good, the lecturer explained everything clearly.
The lesson was ideal, very good, we discussed everything as a group and all of us were involved.
I was involved, we asked the lecturer questions, it was an interactive lesson
We talked about professional topics, the lesson was interesting. The lecturer explained in an accessible way
The lesson was ideal, very good, we discussed everything as a group and all of us were involved.
I was involved, we asked the lecturer questions, it was an interactive lesson
We talked about professional topics, the lesson was interesting. The lecturer explained in an accessible way
A very good, positive, knowledgeable and smart person, the lecturer. I'm very happy with your academy. I have a very good opinion of you, and the lecturer was very professional.
Very interesting, I was very well engaged.
A quite pleasant lesson, I'm satisfied.
The lesson was very interesting, the lecturer is a good specialist, I was engaged in the lesson.
Very interesting, I was very well engaged.
A quite pleasant lesson, I'm satisfied.
The lesson was very interesting, the lecturer is a good specialist, I was engaged in the lesson.
The lesson was interesting, I was engaged, and the lecturer was equally attentive to everyone.
The information about the profession was interesting.
The lecturer explains everything very well.
Very good, I have positive emotions from the lesson.
The lesson went by in an interesting way, the lecturer is a pleasant person.
The information about the profession was interesting.
The lecturer explains everything very well.
Very good, I have positive emotions from the lesson.
The lesson went by in an interesting way, the lecturer is a pleasant person.
About the profession
An Internet Marketing + AI specialist promotes businesses online using modern digital marketing and AI tools.
Internet Marketing and digital promotion
With interest
AI tools for fast and efficient work
Practical
Creating and managing ad campaigns
Professional
Using AI in marketing and business growth
Confident
Internet Marketing + AI: the choice for 2030
By 2030 the world will be short of 4 500 000+ specialists in this profession with AI knowledge.
- You are interested in marketingYou want to understand how businesses grow on the internet.
- You like creating contentYou are interested in advertising, social media and creative ideas.
- You are interested in AI technologiesYou want to use modern AI tools in marketing.
- You have an analytical mindsetYou like studying data, evaluating results and finding effective solutions.
When it is time to change your profession
If you ask yourself these questions, it is time to try something new
-
You earn as much as you want, not as much as happens to come. -
You see your acquaintances changing jobs and their standard of living, while nothing changes for you. -
A year from now it will be harder for you to reach senior positions than it is today. -
You keep putting off a change of profession because you are afraid of making a mistake again. -
Will your skills become outdated faster than you update them? -
Do you have a clear goal for the next 1-3 years and a real plan to achieve it?
Career prospects
You will be able to earn a decent income and secure a stable future for yourself.
Junior UI/UX Designer
Middle UI/UX Designer
Senior UI/UX Designer
Lead UI/UX Designer
$600
$700+
$1100+
$1600+
Your path to a dream career
3 months after the start of study
You understand the profession from the inside.
You have your first practical skills, reinforced during practice.
You know what real problems are solved in this position.
You work confidently with the main tools and processes.
You are building confidence that you can work in this role.
You are starting to build your professional network.
You have your first practical skills, reinforced during practice.
You know what real problems are solved in this position.
You work confidently with the main tools and processes.
You are building confidence that you can work in this role.
You are starting to build your professional network.
6 months after the start of study
You confidently solve typical tasks at a junior specialist level.
You have several complete projects (cases) in your new profession.
You understand how to create value for the business in your role.
You have connections in companies and an established professional network.
You enter the job market as a ready specialist, not as a beginner.
You understand what problems you can be paid for.
You can present your value to a company in the language of business.
You have a growth plan for your first year in the new role.
You have several complete projects (cases) in your new profession.
You understand how to create value for the business in your role.
You have connections in companies and an established professional network.
You enter the job market as a ready specialist, not as a beginner.
You understand what problems you can be paid for.
You can present your value to a company in the language of business.
You have a growth plan for your first year in the new role.
One year after study
You fulfill dreams that you previously lacked the money or confidence for.
You live at a pace and standard of living that used to be your goal.
You earn more than before changing your profession.
You feel that you are valued.
You are not afraid to change companies if the conditions no longer meet your expectations.
You take part in solving the team's problems, not just carrying out tasks.
You understand how to grow in your role or move to the next level.
You feel like a full-fledged specialist in the job market.
You have real achievements that you can present to your next employer.
You live at a pace and standard of living that used to be your goal.
You earn more than before changing your profession.
You feel that you are valued.
You are not afraid to change companies if the conditions no longer meet your expectations.
You take part in solving the team's problems, not just carrying out tasks.
You understand how to grow in your role or move to the next level.
You feel like a full-fledged specialist in the job market.
You have real achievements that you can present to your next employer.
3 years after study
You achieve big goals not by luck, but through a systematic approach.
You work at the level of a confident middle or senior specialist.
You earn several times more than at the starting stage.
You choose projects and companies, rather than just looking for a job.
You understand how to create a product and earn income from your experience.
You sell not hours of work, but your value and results.
People turn to you for professional expertise, not just execution.
You understand how to grow your income and influence.
You become a noticeable specialist in your field.
You have a stable career path for the coming years.
You work at the level of a confident middle or senior specialist.
You earn several times more than at the starting stage.
You choose projects and companies, rather than just looking for a job.
You understand how to create a product and earn income from your experience.
You sell not hours of work, but your value and results.
People turn to you for professional expertise, not just execution.
You understand how to grow your income and influence.
You become a noticeable specialist in your field.
You have a stable career path for the coming years.
How to build a dream career
You get to choose among offers, rather than accept the first one that comes along.
Career center tools
- Résumé preparationTaking into account current job market requirements and HR specialists' expectations
- Career webinarsTo discuss the main interview questions and cases.
- 360° SupportConstant contact with a career center specialist on any job placement question
-
Profile auditLinkedIn, HH.ru, Staff.am. We will present your experience in the best possible way. - Q&AWe have collected typical HR questions and prepared answers, ensuring you are fully prepared.
-
Course: Interview from 0 to a job offerA special module that prepares you for the interview. -
Job chatGet job openings directly in Telegram, being the first to see them from 3 different sources. -
Guides and checklistsFor preparing for interviews on your own, so you feel confident and without fear. -
Communication with employersGet job openings directly in Telegram from the 3 very first sources. -
Motivation and supportWe are always by your side. We help analyze interviews and strengthen weak points.
What will the career center give you?
You choose, you are not the one being chosen
Where you can build a dream career
Learning path
Learning sections
Integrating artificial intelligence into Internet Marketing
You will learn to use modern AI tools to create content, optimize marketing processes, analyze data and improve the performance of ad campaigns.
Course program
Module 1. Internet Marketing basics
Module 2. Online marketing strategy
Module 3. AI tools for Internet Marketers
Module 4. Content Marketing and Copywriting
Module 2. Online marketing strategy
Module 3. AI tools for Internet Marketers
Module 4. Content Marketing and Copywriting
Module 5. Brand online presence
Module 6. Content Creation and AI tools
Module 7. Social Media Marketing basics
Module 8. Video Content and AI tools
Module 6. Content Creation and AI tools
Module 7. Social Media Marketing basics
Module 8. Video Content and AI tools
Module 9. Meta Ads basics
Module 10. Meta Ads in practice
Module 11. Google Ads
Module 12. Paid Traffic and Conversion Marketing
Module 10. Meta Ads in practice
Module 11. Google Ads
Module 12. Paid Traffic and Conversion Marketing
Module 13. SEO basics
Module 14. SEO Content and AI Optimization
Module 15. Analytics and data analysis
Module 16. Email Marketing and Automation
Module 14. SEO Content and AI Optimization
Module 15. Analytics and data analysis
Module 16. Email Marketing and Automation
Module 17. Using artificial intelligence in internet marketing
Module 18. Creating content, images and videos with AI
Module 19. Automating marketing processes
Module 20. Data analysis and decision-making with AI
Module 18. Creating content, images and videos with AI
Module 19. Automating marketing processes
Module 20. Data analysis and decision-making with AI
Module 21. Developing a digital marketing strategy
Module 22. Planning multichannel marketing campaigns
Module 23. Integrating AI tools into marketing processes
Module 24. Comprehensive practical project (Final Project)
Module 22. Planning multichannel marketing campaigns
Module 23. Integrating AI tools into marketing processes
Module 24. Comprehensive practical project (Final Project)
Tools and technologies you will learn
-
AI tools- ChatGPT
- Google Gemini
- Perplexity
- Social media and content
- Meta Business Suite
- Canva
- CapCut
- Content Creation
- Advertising platforms
- Meta Ads Manager
- Google Ads
- Meta Business Manager
- Analytics and SEO
- Google Analytics 4 (GA4)
- Google Search Console
- Google Trends
- Google Keyword Planner
- Marketing planning
- Notion
- Trello
- Google Sheets
- Google Workspace
- AI Productivity
- Microsoft Copilot
- NotebookLM
Packages
MINI
- 24 modules
- 24 intermediate tests
- 24 additional learning materials
- Individual feedback during the course
- Constant support from the support and service team throughout your studies
- Course completion certificate
- 1 year of access to the professional digital community
- 1 year of access to a closed Telegram group with job openings
- Professional photo shoot in a studio
- Hands-on practice at GortsUp in setting up targeted advertising (Targeting)
49 200 AMD per month
68 716
BASE
- 24 modules
- 24 intermediate tests
- 24 additional learning materials
- Individual feedback during the course
- Constant support from the support and service team throughout your studies
- Course completion certificate
- 1 year of access to the professional digital community
- 1 year of access to a closed Telegram group with job openings
- 1 year of access to the learning platform
- 2 cross-industry video workshops with online practical assignments
- CV preparation in Armenian
- Professional photo for your CV
- Professional photo for your CV
- LinkedIn profile audit and 2 months of feedback
- Professional photo shoot in a studio
- 2 individual preparation sessions for a technical interview
- Hands-on practice at GortsUp in setting up targeted advertising (Targeting)
- Video workshop on setting up an Upwork profile correctly
65 800 AMD per month
85 938
PRO MAX
- 24 modules
- 24 intermediate tests
- 24 additional learning materials
- Individual feedback during the course
- Constant support from the support and service team throughout your studies
- Course completion certificate
- 1 year of access to the professional digital community
- 1 year of access to a closed Telegram group with job openings
- 1 year of access to the learning platform
- 2 cross-industry video workshops with online practical assignments
- CV preparation in Armenian
- Professional photo for your CV
- Professional photo for your CV
- LinkedIn profile audit and 2 months of feedback
- 3 months of support on work-related questions
- 1 individual interview simulation
- staff.am profile audit and 2 months of feedback
- Presenting your portfolio effectively in your CV
- CV preparation in English
- 3 universal career webinars on how to pass job interviews successfully
- Video workshop on setting up your profile correctly on professional platforms
- Video workshop on working effectively with clients on an industry freelance platform
- Professional photo shoot in a studio
- Upwork profile audit and 2 months of feedback
- Audit of your professional freelance platform profiles
- 2 individual preparation sessions for a technical interview
- Hands-on practice at GortsUp in setting up targeted advertising (Targeting)
- Video workshop on setting up an Upwork profile correctly
82 500 AMD per month
111 771
Monthly payment with a 12-month installment plan
Frequently asked questions
The Internet Marketing + AI course costs, with a 12-month installment plan: Mini package: 49 200 ֏ per month, Base package: 65 800 ֏ per month, Pro Max package: 82 500 ֏ per month. Monthly installment payment is available.
The course lasts 6 months.
The format is hybrid: classes are held in Yerevan at 4 Tigran Mets Avenue, and on an online learning platform.
Yes, the course is designed for beginners.
Yes, the academy has a job placement support program. The support depends on the chosen package, for example, profile audits and access to a closed Telegram group with job openings.
Yes, the academy holds free career consultations and helps you choose the right path. Leave a request on the website or call +374 93 12-96-06.
GortsUp Academy is located in Yerevan, at 4 Tigran Mets Avenue. Phone: +374 93 12-96-06, email: info@gortsup.am.
Where to start? We will help
- If you don't yet know what your strengths are;
- If you want a change but can't decide which field to start with;
- Or if you simply want to discover which professions offer decent earnings:
our specialist will hold a Free career consultation and help you choose the right path.
Contacts
GortsUp Academy