The GortsUp Academy «Marketing Specialist» course in Yerevan is designed for beginners. Duration: 6 months. Classes are held in Yerevan at 4 Tigran Mets and on an online platform (hybrid format). Price: from 41 200 ֏ per month with a 12-month installment plan. From the 3rd month of study, the job placement support program applies, and 79% of students find a job while studying. The academy has been on the market since 2022, with 2500+ graduates.
Programming with neural networks
We learn AI tools and how to apply them in data analysis
Job placement support program
From the 3rd month of study
Small groups with active involvement of everyone
In a group: up to 18-20 students
Hands-on learning comes first
More than 50% of the course is practical work
Partner
Partner
Partner
Partner
No. 1 in Armenia with a job placement program
Aravoty Shantum / GortsUp Academy
Shant TV
Aravoty Shantum / GortsUp Academy
Shant TV
Recruit Days 2024
Armenia Today
Recruit Days 2024
Hayk media
2500+
Graduates
Since 2022
On the market
9,2
Client trust index
79%
of graduates get jobs
Our students about us
The lesson was very interesting, everything was accessible, and the explanations were interesting and clear.
It was a very productive lesson.
Interesting and engaging.
I'm satisfied.
Very engaging and interesting.
Very good, the lecturer explained everything clearly.
The lesson was ideal, very good, we discussed everything as a group and all of us were involved.
I was involved, we asked the lecturer questions, it was an interactive lesson
We talked about professional topics, the lesson was interesting. The lecturer explained in an accessible way
A very good, positive, knowledgeable and smart person, the lecturer. I'm very happy with your academy. I have a very good opinion of you, and the lecturer was very professional.
Very interesting, I was very well engaged.
A quite pleasant lesson, I'm satisfied.
The lesson was very interesting, the lecturer is a good specialist, I was engaged in the lesson.
The lesson was interesting, I was engaged, and the lecturer was equally attentive to everyone.
The information about the profession was interesting.
The lecturer explains everything very well.
Very good, I have positive emotions from the lesson.
The lesson went by in an interesting way, the lecturer is a pleasant person.
The lesson was very interesting, everything was accessible, and the explanations were interesting and clear.
It was a very productive lesson.
Interesting and engaging.
I'm satisfied.
Very engaging and interesting.
Very good, the lecturer explained everything clearly.
The lesson was ideal, very good, we discussed everything as a group and all of us were involved.
I was involved, we asked the lecturer questions, it was an interactive lesson
We talked about professional topics, the lesson was interesting. The lecturer explained in an accessible way
A very good, positive, knowledgeable and smart person, the lecturer. I'm very happy with your academy. I have a very good opinion of you, and the lecturer was very professional.
Very interesting, I was very well engaged.
A quite pleasant lesson, I'm satisfied.
The lesson was very interesting, the lecturer is a good specialist, I was engaged in the lesson.
The lesson was interesting, I was engaged, and the lecturer was equally attentive to everyone.
The information about the profession was interesting.
The lecturer explains everything very well.
Very good, I have positive emotions from the lesson.
The lesson went by in an interesting way, the lecturer is a pleasant person.
A marketing specialist is an expert in brand management and promotion. They apply strategies and tools that raise brand awareness, increase audience engagement and grow the number of sales.
analyzes the market and the brand
builds sales funnels
develops a scalable promotion strategy
strengthens the brand's position in the market
How much does a marketing specialist earn?
Average salary in Armenia
$600
Beginner marketing specialist
$700+
Marketing specialist with 1–2 years of experience
$1100+
Marketing specialist with 3+ years of experience
$1600+
Job placement support
Requirements for students
You attend 85%+ of modules
You pass all tests
You pass the exam (with a positive result)
You complete the resume template
We guarantee
We review your resume and feedback at least once
We review your staff.am, LinkedIn, hh.ru profiles
Access to a private Telegram group with job postings
When it is time to change your profession
If you ask yourself these questions, it is time to try something new
You earn as much as you want, not as much as happens to come.
You see your acquaintances changing jobs and their standard of living, while nothing changes for you.
A year from now it will be harder for you to reach senior positions than it is today.
You keep putting off a change of profession because you are afraid of making a mistake again.
Will your skills become outdated faster than you update them?
Do you have a clear goal for the next 1-3 years and a real plan to achieve it?
What will you learn?
You will learn the basics of traditional and digital marketing. In practice, you will be able to apply the toolkit of both branches
Create and package a brand profile
You will be able to design social media pages, write a bio and build a tone of voice
Write sales content and create posts
You will learn to create catchy headlines, offers and content that brings customers
Create short videos and scripts
You will be able to shoot and edit videos that work with social media algorithms
Create and manage Meta Ads advertising
You will be able to work in Meta Ads, creating effective ad campaigns
Analyze advertising performance
You will learn to work with metrics and improve results based on data
Launch Google Ads and YouTube Ads
You will learn to work with search and video advertising
Using artificial intelligence during the course
You will work with modern AI tools (ChatGPT, Claude and others) to quickly analyze the target audience, generate content, create creatives and improve marketing results
Your path to a dream career
3 months after the start of study
You understand the profession from the inside.
You have your first practical skills, reinforced during practice.
You know what real problems are solved in this position.
You work confidently with the main tools and processes.
You are building confidence that you can work in this role.
You are starting to build your professional network.
6 months after the start of study
You confidently solve typical tasks at a junior specialist level.
You have several complete projects (cases) in your new profession.
You understand how to create value for the business in your role.
You have connections in companies and an established professional network.
You enter the job market as a ready specialist, not as a beginner.
You understand what problems you can be paid for.
You can present your value to a company in the language of business.
You have a growth plan for your first year in the new role.
One year after study
You fulfill dreams that you previously lacked the money or confidence for.
You live at a pace and standard of living that used to be your goal.
You earn more than before changing your profession.
You feel that you are valued.
You are not afraid to change companies if the conditions no longer meet your expectations.
You take part in solving the team's problems, not just carrying out tasks.
You understand how to grow in your role or move to the next level.
You feel like a full-fledged specialist in the job market.
You have real achievements that you can present to your next employer.
3 years after study
You achieve big goals not by luck, but through a systematic approach.
You work at the level of a confident middle or senior specialist.
You earn several times more than at the starting stage.
You choose projects and companies, rather than just looking for a job.
You understand how to create a product and earn income from your experience.
You sell not hours of work, but your value and results.
People turn to you for professional expertise, not just execution.
You understand how to grow your income and influence.
You become a noticeable specialist in your field.
You have a stable career path for the coming years.
How to build a dream career
You get to choose among offers, rather than accept the first one that comes along.
Career center tools
Résumé preparation
Taking into account current job market requirements and HR specialists' expectations
Career webinars
To discuss the main interview questions and cases.
360° Support
Constant contact with a career center specialist on any job placement question
Profile audit
LinkedIn, HH.ru, Staff.am. We will present your experience in the best possible way.
Q&A
We have collected typical HR questions and prepared answers, ensuring you are fully prepared.
Course: Interview from 0 to a job offer
A special module that prepares you for the interview.
Job chat
Get job openings directly in Telegram, being the first to see them from 3 different sources.
Guides and checklists
For preparing for interviews on your own, so you feel confident and without fear.
Communication with employers
Get job openings directly in Telegram from the 3 very first sources.
Motivation and support
We are always by your side. We help analyze interviews and strengthen weak points.
What will the career center give you?
You choose, you are not the one being chosen
You can present your value to a company in the language of business
You don't get lost in real work situations and interview questions
You have a strong presence on the main job search platforms
You enter the profession without the feeling of being "thrown into the water"
You confidently pass the first stages of interviews
You understand which companies suit you and where it makes sense to go
The best companies trust us:
where our graduates work too
Speakers and course authors
Hamlet Andriasyan
Lawyer
Nare Ghazaryan
SMM Specialist
Content Marketing Specialist
Maria Baraz
Marketing lecturer at Yerevan State University
Head of the Marketing Department at the Wyndham Grand hotel
Grisha Hovsepyan
Senior Digital Marketing and Analytics Specialist Acba Bank
Course program
creating a brand
defining the target audience
shaping the brand profile
creating content for the brand
creating posts
visual packaging of content
the brand's first content
developing content templates
what affects views
trends and how to use them
script writing methods
visual techniques
creating Reels
editing Reels
building a marketing funnel
conversion analysis
creating chatbots
automating lead processing
what demand is
how to find the customer's pains, wants and problems
what Meta Ads Manager is
creating ad campaigns
formulating an advertising offer
visual packaging of ads
audience segmentation
setting up ad audiences
analyzing ad results
forming improvement hypotheses
formulating an offer
creating a landing page structure
packaging the value proposition
creating a marketing landing page
creating an application form
integrating the landing page with a CRM
integrating ads with a CRM
understanding the sales process
structure of the first contact with a customer
lead qualification
marketing and sales cooperation
creating an ad account
understanding the Google Ads structure
launching search advertising
working with keywords
creating ads
optimizing ad copy
creating video ads
using video content in advertising
launching ad campaigns
setting up ad parameters
analyzing ad performance
forming improvement hypotheses
how to work with PR
crisis PR: how to manage negative situations
media planning and working with journalists
anti-crisis communication
working with media and bloggers
what personal data is
core principles of data processing
copyright
liability
the Law "On Advertising"
the Law "On Personal Data Protection"
Packages
MINI
24 modules
24 interim tests
24 additional learning materials
Individual feedback during the course
Constant support from the support and service team throughout your studies
Course completion certificate
1 year of access to the digital professional community
3 universal career webinars on passing job interviews successfully
The Marketing Specialist course costs, with 12-month installments: MINI package - 41 200 ֏ per month, BASE package - 51 500 ֏ per month, PRO MAX package - 67 000 ֏ per month. Monthly installment payment is available.
The course lasts 6 months.
The format is hybrid: classes are held in Yerevan at 4 Tigran Mets Avenue, and on an online learning platform.
Yes, the course is designed for beginners.
Yes, the academy has a job placement support program. Conditions: 85%+ attendance of modules, passing all tests, a positive exam result and filling in the résumé template. The academy reviews your résumé and your LinkedIn, staff.am and hh.ru profiles, and gives you access to a closed Telegram group with job openings.
According to the GortsUp Academy page, the average in Armenia is $600, beginner - $700+, with 1-2 years of experience - $1100+, with 3+ years of experience - $1600+.
Yes, the academy holds free career consultations and helps you choose the right path. Leave a request on the website or call +374 93 12-96-06.
GortsUp Academy is located in Yerevan, at 4 Tigran Mets Avenue. Phone: +374 93 12-96-06, email: info@gortsup.am.
Where to start? We will help
If you don't yet know what your strengths are:
If you want a change but can't decide which field to start with:
Or if you simply want to discover what professions exist outside IT where you can earn a decent living:
our specialist will hold a free career consultation and help you choose the right path.