Learn the «Head of Sales» profession
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The GortsUp Academy «Head of Sales» course in Yerevan is designed for those who want to gain a new profession. Duration: 6 months. Classes are held in Yerevan at 4 Tigran Mets and on an online platform (hybrid format). Price: from 82 500 ֏ per month with a 12-month installment plan. The academy has a job placement support program, and 79% of students find a job while studying. The academy has been on the market since 2022, with 2500+ graduates.
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Who it is for:
-
For sales managersGain management skills and move to a new career level -
For heads of salesOrganize your knowledge and master modern sales tools and approaches -
For owners of small and medium businessesLearn to run a sales department properly and increase profit
You will master a strategic approach to sales and learn to:
- Build a teamRecruit, train and retain strong professionals
- Set up business processesImplement CRM, templates and sales scripts
- Work with analyticsMake decisions based on numbers, not intuition
- Increase the sales department's effectivenessImplement KPIs and a motivation system, run a department audit
- Improve customer serviceRetain customers and increase their loyalty
- Be a leaderEarn authority without pressure or micromanagement
Job placement support
Requirements for students
- You attend 85%+ of modules
- You pass all tests
- You pass the exam (with a positive result)
- You complete the resume template
We guarantee
- We review your resume and feedback at least once
- We review your staff.am, LinkedIn, hh.ru profiles
- Access to a private Telegram group with job postings
The best companies trust us:
where our graduates work too
How will you study?
Course program
Block 1. The leader's role and sales management basics
- A head of sales' day-to-day responsibilities
- The difference between management and selling
- Common mistakes of new managers
- Balancing control and trust
- Goals, KPIs and the sales plan
- Performance metrics (sales funnel, average check, conversion)
- Analytics and reporting
- Prioritizing tasks
- How to build authority without pressure
- Management styles
- Motivation and feedback
- Analyzing conflict situations
- A first-month action plan
- How to assess the state of an existing department
- Quick win
- Preparing for a structured management format
Block 2. Sales funnel and analytics
- Stages: lead, contact, meeting, deal
- A numerical map of the process
- Why the conversion rate drops
- How to assess effectiveness at each stage
- Lead generation and conversion
- Average check, LTV, CAC
- Managers' KPIs
- Visibility methods (dashboards)
- Why you need it and how to choose the right one
- Core rules for keeping a CRM
- Setting up stages and reminders
- Monitoring discipline in the CRM
- How to interpret numerical data
- Weekly / monthly reporting
- Prioritizing problems
- A management analysis algorithm
Block 3. Building a sales team
- Behavioral and personal traits
- Skills needed for the B2C/B2B format
- Common mistakes during selection
- Tests and interviews
- The sales hiring funnel
- Interview stages
- The role of test assignments and practical cases
- Making the hiring decision
- Introductory course and onboarding
- Mentoring
- Supervising first sales
- Adaptation materials
- Individual development plans
- Analyzing calls and meetings
- Internal training formats
- Motivation through results, not fear
Block 4. Motivation and results management
- Quantitative and qualitative indicators
- How to set SMART goals
- A transparent calculation system
- Mistakes in applying KPIs in sales
- Bonus calculation formulas
- Balancing salary and variable components
- How to encourage additional sales (upsell)
- How to avoid losing motivation by relying on financial incentives alone
- Recognition, development, involvement in decision-making
- Team games and challenges
- Individual feedback
- The engagement formula
- Analyzing plan execution
- Individual 1:1 meetings and team meetings
- Working with low-performing employees
- Corrective actions
Block 5. Managing the sales process
- Scripts, checklists and templates
- Call and meeting algorithm
- Visual process maps
- How to introduce standards without resistance
- Auditing calls and meetings
- Analysis against a checklist
- Feedback after the analysis
- Building a map of mistakes
- Common types of objections
- Working methods (SPIN, Feel–Felt–Found)
- Analyzing real cases
- Building an objections database
- The post-sale stage
- Repeat sales
- Customer service and retention
- Measuring NPS and loyalty
Block 6. Planning, scaling and leadership
- Setting targets by quarter and by year
- Building the sales plan and revenue structure
- Forecasting seasonality
- Analyzing past data
- How to tell that it is time to expand
- New roles and specializations (SDR, Closer)
- Delegating responsibilities and middle management
- How to keep management under control
- Managing through influence
- A leader's emotional intelligence
- Working with difficult employees
- Building a committed and motivated team
- Career development map
- Balancing stress resilience and focus
- Developing management skills
- A growth vector toward Head of Sales / CCO
Packages
MINI
- Testing
- 48 modules
- 16 additional materials for the modules
- Individual feedback on course materials
- Midterm and final exams in a hybrid format
- Digital community
- Job placement support
- Course completion certificate
per month 82 500 AMD
137 500
BASE
- Testing
- 48 modules
- 16 additional materials for the modules
- Individual feedback on course materials
- Midterm and final exams in a hybrid format
- Mini-course "Digital Skills 4.30"
- Digital community
- Job placement support
- 1 online job search consultation
- Staff.am and LinkedIn profile audit
- Resume creation
- Access to a closed Telegram group with job postings
- Course completion certificate
- Photo for your resume
per month 99 000 AMD
165 000
PRO MAX
- Testing
- 48 modules
- 16 additional materials for the modules
- Individual feedback on course materials
- Midterm and final exams in a hybrid format
- Mini-course «Digital Skills 4.30»
- Digital community
- Job placement support program
- 1 online consultation on finding a job
- Audit of Staff.am, LinkedIn and hh.ru accounts
- Résumé creation
- Access to a closed Telegram group with job postings
- Course completion certificate
- A photo for your résumé
- 1 individual mock interview
- Basic English course / 3 months
- Upwork online consultation
per month 128 700 AMD
214 500
Monthly payment with a 12-month installment plan
Frequently asked questions
The head of sales course costs, with a 12-month installment plan: MINI package 82 500 ֏ per month, BASE package 99 000 ֏ per month, PRO MAX package 128 700 ֏ per month. Monthly installment payment is available.
The course lasts 6 months.
The format is hybrid: classes are held in Yerevan at 4 Tigran Mets Avenue, and on an online learning platform.
Yes, the academy has a job placement support program. Conditions: 85%+ attendance of modules, passing all tests, a positive exam result and filling in the résumé template. The academy reviews your résumé and your LinkedIn, staff.am and hh.ru profiles, and gives you access to a closed Telegram group with job openings.
GortsUp Academy is located in Yerevan, at 4 Tigran Mets Avenue. Phone: +374 93 12-96-06, email: info@gortsup.am.
Contacts
GortsUp Academy