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Become an SMM specialist in just 3–4 months

Learn through practical assignments, work with AI tools and enter the job market with a ready portfolio and in-demand skills.

SMM + AI Specialistcourse in Yerevan

Profession
consultation
The "SMM + AI Specialist" course at GortsUp Academy in Yerevan is designed for beginners. Duration: 3–4 months. Classes are held in Yerevan at 4 Tigran Mets and on an online platform (hybrid format). Price: from 31 000 ֏ per month with a 12-month installment plan. From the 3rd month of study, a job placement support program is available, and 79% of students find a job during their studies. The academy has been on the market since 2022, with 2500+ graduates.
Programming with neural networks
We learn AI tools and how to apply them in data analysis
Job placement support program
From the 3rd month of study
Small groups with active involvement of everyone
Up to 15-20 students per group
Hands-on learning comes first
More than 50% of the course is practical work
Partner
Partner
Partner
Partner

No. 1 in Armenia with a job placement program


Aravoty Shantum / GortsUp Academy
Shant TV

Aravoty Shantum / GortsUp Academy
Shant TV
Recruit Days 2024
Armenia Today
Recruit Days 2024
Hayk media
  • 2500+
    Graduates
  • Since 2022
    On the market
  • 9,2
    Client trust index
  • 79%
    of graduates get jobs
Our students about us
The lesson was very interesting, everything was accessible, and the explanations were interesting and clear.

It was a very productive lesson.

Interesting and engaging.

I'm satisfied.

Very engaging and interesting.

The lesson was very interesting, everything was accessible, and the explanations were interesting and clear.

It was a very productive lesson.

Interesting and engaging.

I'm satisfied.

Very engaging and interesting.

Very good, the lecturer explained everything clearly.

The lesson was ideal, very good, we discussed everything as a group and all of us were involved.

I was involved, we asked the lecturer questions, it was an interactive lesson

We talked about professional topics, the lesson was interesting. The lecturer explained in an accessible way
A very good, positive, knowledgeable and smart person, the lecturer. I'm very happy with your academy. I have a very good opinion of you, and the lecturer was very professional.

Very interesting, I was very well engaged.

A quite pleasant lesson, I'm satisfied.

The lesson was very interesting, the lecturer is a good specialist, I was engaged in the lesson.
The lesson was interesting, I was engaged, and the lecturer was equally attentive to everyone.

The information about the profession was interesting.

The lecturer explains everything very well.

Very good, I have positive emotions from the lesson.

The lesson went by in an interesting way, the lecturer is a pleasant person.
An SMM + AI specialist manages and promotes a brand's social media using artificial intelligence (AI) tools. They develop and apply effective content strategies, run social platforms, raise brand awareness, increase audience engagement and contribute to sales growth.

  • analyzes the brand and the market

  • develops an SMM strategy

  • runs social platforms

  • raises awareness and engagement

What problem does the course solve?

There are many SMM specialists in the Armenian market, but most work with the same approaches and don't use modern AI tools. As a result, businesses don't get stable, measurable results, and specialists struggle to raise their income. The main reason is the lack of systematic knowledge and real practical experience.

In the SMM + AI course, you start working on practical assignments from the first month, using both SMM and AI tools to gain real practical skills.
When it is time to change your profession
If you ask yourself these questions, it is time to try something new
  • You earn as much as you want, not as much as happens to come.
  • You see your acquaintances changing jobs and their standard of living, while nothing changes for you.
  • A year from now it will be harder for you to reach senior positions than it is today.
  • You keep putting off a change of profession because you are afraid of making a mistake again.
  • Will your skills become outdated faster than you update them?
  • Do you have a clear goal for the next 1-3 years and a real plan to achieve it?

How much does an SMM + AI specialist earn?

Average salary in Armenia
$600
Beginner SMM + AI specialist
$700+
Python + AI specialist with 1–2 years of experience
$1100+
Python + AI specialist with 3+ years of experience
$1600+

Who is this course for?

This course is for you if you:

  • Want to change your profession and start earning in the digital field.
  • Are looking for a stable job with growth opportunities.
  • Want to work as a freelancer or start your own SMM agency.
  • Have long been interested in SMM but don't know where to start.
Your path to a dream career
3 months after the start of study
You understand the profession from the inside.

You have your first practical skills, reinforced during practice.

You know what real problems are solved in this position.

You work confidently with the main tools and processes.

You are building confidence that you can work in this role.

You are starting to build your professional network.
6 months after the start of study
You confidently solve typical tasks at a junior specialist level.

You have several complete projects (cases) in your new profession.

You understand how to create value for the business in your role.

You have connections in companies and an established professional network.

You enter the job market as a ready specialist, not as a beginner.

You understand what problems you can be paid for.

You can present your value to a company in the language of business.

You have a growth plan for your first year in the new role.



One year after study
You fulfill dreams that you previously lacked the money or confidence for.

You live at a pace and standard of living that used to be your goal.

You earn more than before changing your profession.

You feel that you are valued.

You are not afraid to change companies if the conditions no longer meet your expectations.

You take part in solving the team's problems, not just carrying out tasks.

You understand how to grow in your role or move to the next level.

You feel like a full-fledged specialist in the job market.

You have real achievements that you can present to your next employer.


3 years after study
You achieve big goals not by luck, but through a systematic approach.

You work at the level of a confident middle or senior specialist.

You earn several times more than at the starting stage.

You choose projects and companies, rather than just looking for a job.

You understand how to create a product and earn income from your experience.

You sell not hours of work, but your value and results.

People turn to you for professional expertise, not just execution.

You understand how to grow your income and influence.

You become a noticeable specialist in your field.

You have a stable career path for the coming years.

How to build a dream career

You get to choose among offers, rather than accept the first one that comes along.
Career center tools
  • Résumé preparation
    Taking into account current job market requirements and HR specialists' expectations
  • Career webinars
    To discuss the main interview questions and cases.
  • 360° Support
    Constant contact with a career center specialist on any job placement question
  • Profile audit
    LinkedIn, HH.ru, Staff.am. We will present your experience in the best possible way.
  • Q&A
    We have collected typical HR questions and prepared answers, ensuring you are fully prepared.
  • Course: Interview from 0 to a job offer
    A special module that prepares you for the interview.
  • Job chat
    Get job openings directly in Telegram, being the first to see them from 3 different sources.
  • Guides and checklists
    For preparing for interviews on your own, so you feel confident and without fear.
  • Communication with employers
    Get job openings directly in Telegram from the 3 very first sources.
  • Motivation and support
    We are always by your side. We help analyze interviews and strengthen weak points.
What will the career center give you?
You choose, you are not the one being chosen
You can present your value to a company in the language of business
You don't get lost in real work situations and interview questions
You have a strong presence on the main job search platforms
You enter the profession without the feeling of being "thrown into the water"
You confidently pass the first stages of interviews
You understand which companies suit you and where it makes sense to go
Where you can build a dream career

Learning path

  • Lessons on the platform

    All modules are available on the platform 24/7. You go through the course in a clear structure and immediately apply your new knowledge to real work assignments.

  • Practice with instructors

    You analyze real work cases with instructors and develop key skills during classes. After each practice session you get a clear result and feedback on your solutions.

  • Case assignments

    After each topic you immediately solve practical cases. The assignments simulate real work situations and prepare you for the problems you meet at the start of the profession

  • Motivation support
    We help you keep your learning pace and stay on the chosen path. You see your progress, understand the next step and don't lose focus on the result.
  • 360° support
    You get support in learning, practice and career matters in one complete system. We accompany you all the way from the start of the course to entering the job market

Speakers and course authors

Tatevik Azizyan
A marketing specialist with 4+ years of experience in SMM strategy, content planning, Meta Ads and influencer marketing. Experienced in managing data-driven campaigns, optimizing advertising budgets and delivering measurable results.

Currently deepening her knowledge in Product Marketing at Armenian Code Academy, and also teaches SMM, focusing on developing practical skills.

Job placement support

Requirements for students
  • You attend 85%+ of modules
  • You pass all tests
  • You pass the exam (with a positive result)
  • You complete the resume template
What you will get after the course
  • A portfolio with a strategy, content plan, publications, targeted ads and analytics.

  • Readiness for Junior and higher-level job interviews.

  • Practical skills in using AI tools that industry professionals use today.

What will you learn?

You will learn the basics of SMM + AI and the effective toolkit of social media, applying them in practice.
  • Developing a content strategy
    You will learn to create an effective content plan aligned with the brand's goals.
  • Running social pages
    You will be able to manage Instagram, Facebook and TikTok effectively.
  • Creating posts and scripts
    You will write engaging posts, Stories, Reels and TikTok scripts.
  • Video editing in CapCut
    You will create modern, dynamic short videos.
  • Setting up Meta Ads
    You will learn to launch and optimize targeted ads.
  • Using AI tools
    You will use AI platforms to speed up your work and improve efficiency.
Using artificial intelligence during the course
You will work with modern SMM and AI tools: creating content, running social networks, setting up ads and analyzing results.
Career opportunities
  • -1-
    From Content Manager to Head of SMM in 3 years
  • -2-
    Freelance: from $400 to $2000+ per month
  • -3-
    Work at a large company
Learn more

The best companies trust us:

where our graduates work too
Your career after the course
Freelance from the first months
Start earning from the first months with 1–2 clients.

Career growth
SMM Specialist → Content Strategist → Head of SMM → Marketing Director
Your own business
Open your own SMM agency or grow your personal brand.

Course program

Tools and technologies
  • Social networks
    • Instagram
    • Facebook
    • TikTok
  • Advertising
    • Meta Ads Manager
  • Content
    • CapCut
    • Canva
    • Google Docs
    • Google Sheets
  • AI
    • Higgsfield
    • AI tools for content creation
  • Project management
    • Asana
    • Trello
    • Notion
  • Monetization
    • Taplink
    • YouTube

Packages

MINI
  • 14 modules
  • 14 interim tests
  • 14 additional learning materials
  • Individual feedback during the course
  • Constant support from the assistance and service team throughout your studies
  • Course completion certificate
  • 1-year access to the professional digital community
  • 3 universal career webinars on passing job interviews successfully
  • Effective portfolio presentation in a CV
31 000 AMD per month
55 716
Choose
BASE
  • 14 modules
  • 14 interim tests
  • 14 additional learning materials
  • Individual feedback during the course
  • Constant support from the assistance and service team throughout your studies
  • Course completion certificate
  • 1-year access to the professional digital community
  • 3 universal career webinars on passing job interviews successfully
  • Effective portfolio presentation in a CV
  • 1-year access to a closed Telegram group with job openings
  • 1-year access to the learning platform
  • CV preparation in Armenian
  • Professional photo for your CV
  • Video workshop on creating a staff.am profile
  • LinkedIn profile audit and 2 months of feedback
  • staff.am profile audit and 2 months of feedback
42 600 AMD per month
75 987
Choose
PRO MAX
  • 18 modules
  • 18 interim tests
  • 18 additional learning materials
  • Individual feedback during the course
  • Constant support from the assistance and service team throughout your studies
  • Course completion certificate
  • 1-year access to the professional digital community
  • 3 universal career webinars on passing job interviews successfully
  • Effective portfolio presentation in a CV
  • 1-year access to a closed Telegram group with job openings
  • 1-year access to the learning platform
  • CV preparation in Armenian
  • Professional photo for your CV
  • Video workshop on creating a staff.am profile
  • LinkedIn profile audit and 2 months of feedback
  • staff.am profile audit and 2 months of feedback
  • Practical training at GortsUp in targeted advertising (Targeting) setup
  • Video workshop on setting up an Upwork profile correctly
  • 1 individual interview simulation
  • Video workshop on working effectively with clients on an industry freelance platform
59 500 AMD per month
101 771
Choose
Monthly payment with a 12-month installment plan
Where to start? We will help
  • If you don't yet know what your strengths are;
  • If you want a change but can't decide which field to start with;
  • Or if you simply want to discover which professions offer decent earnings:

our specialist will hold a Free career consultation and help you choose the right path.

Frequently asked questions

Contacts
GortsUp Academy